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Snack Study #3814

Questions marked with a * are required

Contact Information

First Name

Last Name

Phone

Email Address

Address Line 1

City

Zipcode

What is your gender?

Male

Female

Are you color-blind?

Yes

When was the last time you participated in a market research discussion?

Within the last 3 months

3-6 months ago

More than 6 months ago

Never

Do you now or have you ever—or has anyone in your family or household—worked for...

A marketing company or department

A marketing research company or department

An advertising agency or department

A public relations firm or department

A company that manufactures, distributes, retails or wholesales snack foods

A travel or tourism agency

Law enforcement

Nutrition

Radio/TV/Film/Journalism

IT, such as computer programming or web development

Anything related to entertainment, resorts or theme parks

None of the above

We’d like to include a broad range of people in our study. For classification purposes, what is your exact age?

Who is primarily responsible for the grocery shopping in your household?

Primarily me

Me and someone else equally

Primarily someone else

Which, if any, of the following types of foods have you purchased and eaten yourself in the last month?

Chocolate bars

Crackers

Ice cream

Nuts

Potato chips

Pretzels

Pringles

Pretzels

Snack mixes

Tortilla chips

None of the above

Thinking about the foods you’ve purchased and eaten yourself in the last month, please tell me if you love, like, are indifferent or don’t like?

	Love	Like	Indifferent	Don’t like
Chocolate bars	Love	Like	Indifferent	Don’t like

Cookies	Love	Like	Indifferent	Don’t like

Crackers	Love	Like	Indifferent	Don’t like

Ice cream	Love	Like	Indifferent	Don’t like

Nuts	Love	Like	Indifferent	Don’t like

Potato chips	Love	Like	Indifferent	Don’t like

Pretzels	Love	Like	Indifferent	Don’t like

Pringles	Love	Like	Indifferent	Don’t like

Pretzels	Love	Like	Indifferent	Don’t like

Snack mixes	Love	Like	Indifferent	Don’t like

	Love	Like	Indifferent	Don’t like
Tortilla chips	Love	Like	Indifferent	Don’t like

None of the above	Love	Like	Indifferent	Don’t like

When it comes to the potato chips you buy and eat yourself, please tell me how important each of the following benefits or types are to you?

	Not important	Nice to have, but not necessary	Very important
Sugar free	Not important	Nice to have, but not necessary	Very important

Protein rich	Not important	Nice to have, but not necessary	Very important

Less sodium	Not important	Nice to have, but not necessary	Very important

Less fat	Not important	Nice to have, but not necessary	Very important

Gluten free	Not important	Nice to have, but not necessary	Very important

Low carb	Not important	Nice to have, but not necessary	Very important

Non-GMO	Not important	Nice to have, but not necessary	Very important

Which, if any, of the following brands of potato chips have you purchased and eaten yourself in the last month? (Select all that apply)

Boulder Canyon

Cape Cod

Deep River

Great Value

Herr’s

Kettle Brand

Lay’s

Martin’s

Miss Vickie’s

None of the above

Pringles

Ruffles

Utz

Wise

Which of the following best describes how frequently you purchase and eat each of the following brands of potato chips? Frequently, occasionally, rarely or never? (Select all that apply)

	Frequently	Occasionally	Rarely	Never
Boulder Canyon	Frequently	Occasionally	Rarely	Never

Cape Cod	Frequently	Occasionally	Rarely	Never

Deep River	Frequently	Occasionally	Rarely	Never

Great Value	Frequently	Occasionally	Rarely	Never

Herr’s	Frequently	Occasionally	Rarely	Never

Kettle Brand	Frequently	Occasionally	Rarely	Never

Lay’s	Frequently	Occasionally	Rarely	Never

Martin’s	Frequently	Occasionally	Rarely	Never

Miss Vickie’s	Frequently	Occasionally	Rarely	Never

None of the above	Frequently	Occasionally	Rarely	Never

	Frequently	Occasionally	Rarely	Never
Pringles	Frequently	Occasionally	Rarely	Never

Ruffles	Frequently	Occasionally	Rarely	Never

Utz	Frequently	Occasionally	Rarely	Never

Wise	Frequently	Occasionally	Rarely	Never

Which, if any, of the following brands of potato chips do you consider to be a favorite? (Select all that apply)

Boulder Canyon

Cape Cod

Deep River

Great Value

Herr’s

Kettle Brand

Lay’s

Martin’s

Miss Vickie’s

None of the above

Pringles

Ruffles

Utz

Wise

Which of the following brands of potato chips would you never purchase in the future?

Boulder Canyon

Cape Cod

Deep River

Great Value

Herr’s

Kettle Brand

Lay’s

Martin’s

Miss Vickie’s

Pringles

Ruffles

Utz

Wise

None of the above

We would like to include people with a range of backgrounds in our study. For classification purposes only, what is your ethnic background?

White/Caucasian

Black/African-American

Hispanic/Latino

Asian

Other

How would you describe your current marital status?

Single – living alone

Single, living with parents/roommates

Married or Partnered

Divorced or Separated

Widowed

Which of the following ranges includes your total annual household income?

Less than $20,000

$20,000 to less than $40,000

$40,000 to less than $50,000

$50,000 to less than $60,000

$60,000 to less than $75,000

$75,000 to less than $85,000

$85,000 to less than $100,000

$100,000 to less than $125,000

$125,000 or more

Which of the following best describes the highest level of education you’ve completed?

Some high school

High school graduate

Some college

2-year college

4-year college

Some postgraduate work

Postgraduate/PhD.

Which of the following best describes your current employment status?

Employed part-time

Employed full-time

Self-employed

Full-time student

Full-time parent

Furloughed

Unemployed

Retired

How comfortable would you say you are expressing your opinions and feelings in a group setting?

Very comfortable

Somewhat comfortable

Somewhat uncomfortable

Very uncomfortable

Which, if any, of the following technology devices do you currently own and use on a regular basis for personal reasons? (Select all that apply)

Laptop or Desktop Computer without webcam

Laptop or Desktop Computer with webcam

Smartphone with photo and video capabilities

Tablet with photo and video capabilities

None of the above

How often do you do each of the following online-related activities, if ever?

	Often	Sometimes	Occasionally	Never
Browse and/or post things on Facebook	Often	Sometimes	Occasionally	Never

Follow, tweet and/or retweet on Twitter	Often	Sometimes	Occasionally	Never

Follow and/or post on Instagram	Often	Sometimes	Occasionally	Never

Browse and/or “pin” on Pinterest	Often	Sometimes	Occasionally	Never

Read and/or write posts on a short-form, micro-blogging platform like Tumblr	Often	Sometimes	Occasionally	Never

Read and/or write posts on a long-form, traditional blogging platform like Wordpress	Often	Sometimes	Occasionally	Never

Participate in online discussion forums or bulletin boards	Often	Sometimes	Occasionally	Never

Use another social networking site or app not mentioned	Often	Sometimes	Occasionally	Never

How did you hear about us?